Brand & design · Planning worksheet

Brand architecture governance: control future additions

Illustrative situation

New departments choose their own names because no one knows who approves service naming decisions.

The decision

Document a lightweight decision process for adding or changing names. Give teams examples and clear ownership so the architecture remains usable as the organisation grows.

Rehearse this before accepting the change

Submit a fictional new service through the process.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure avoidable renaming and inconsistent additions.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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