Insights
Practical, citation-friendly thinking on search and generative engines, from the doctor-led team that gets UK clinics and medical brands found on Google and inside AI answers.
Aesthetic Clinic Marketing
Decide whether an image pair is publishable, standardise capture, separate consent from substantiation and handle Botox and withdrawal risks.
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Dental Patient Experience
Build a clear public procedure, route NHS and private concerns correctly, set workable timescales and audit the process behind the page.
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Online Healthcare Websites
Help patients judge the provider, suitability, consultation, prescribing limits, fees, privacy and follow-up before they book.
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Veterinary Websites
Prepare clear price, ownership and service information now, then check every detail against the CMA's final substantive Order.
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Healthcare Websites
Decide when consent is needed, when a narrow exception may apply and how to audit booking tools, analytics and advertising tags.
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Healthcare Advertising
Market the weight-management service and assessment without turning the campaign into an advert for a prescription-only medicine.
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Physiotherapy Marketing
Build a practical physiotherapy marketing system around local discovery, responsible proof and easier booking.
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Care Home Marketing
Display the latest CQC rating clearly, then connect it to the current information families need before they enquire.
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Dental Local SEO
Respond to dental reviews with care, without confirming patient details or making unsupported claims.
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Dental SEO & GEO
Make a UK dental practice easier for AI search systems to discover, understand and cite.
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Dental Marketing
A practical UK guide to building a responsible search-to-assessment journey for implants and clear aligners.
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Dental Content
A practical guide to useful, credible dental website content, from treatment-page structure and plain English to evidence, credentials and safer claims.
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Dental Marketing
Nine practical ways UK dental practices can attract more private patients through positioning, local search, treatment content, reviews and better follow-up.
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Healthcare Marketing
A practical healthcare marketing strategy guide for clinics, care providers and medical brands, covering positioning, SEO, content, local search, AI visibility and measurement.
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Healthcare Marketing
Healthcare marketing agency or healthcare SEO agency? Learn the difference, when each one fits and how clinics should prioritise search, content and AI visibility.
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Healthcare SEO
Healthcare SEO needs clinical judgement, safe claims, E-E-A-T and AI-ready structure. Here is why doctor-led content wins trust.
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AI Search
Google is testing healthcare ads in AI Mode. Here is what healthcare brands should do now for SEO, GEO and trust.
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SEO
SEO services should include technical SEO, content, authority building, reporting, and GEO readiness. Learn what UK businesses should expect.
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Guide
Looking for the right SEO agency in the UK? This expert guide covers every factor you need to evaluate before signing a contract.
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GEO
Want ChatGPT to recommend your brand? Practical ChatGPT SEO tactics to get cited by ChatGPT and rank in AI answers.
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GEO
Perplexity cites its sources on every answer. Learn how Perplexity SEO works and how to get your brand cited.
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Strategy
What a great GEO agency does, what to ask, and how to choose generative engine optimisation services.
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Strategy
Is SEO dead? No, it's expanding. How AI search, GEO, and answer engines are changing SEO, and what to do now.
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Strategy
GEO marketing puts your brand inside AI answers. What it is, how it fits your strategy, and how to start.
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GEO
The definitive UK guide to Generative Engine Optimisation, what GEO is, how it differs from SEO, and how to get cited by ChatGPT, Perplexity, and Gemini.
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Strategy
Search and AI answers now sit side by side. Here's how SEO and GEO differ, why you need both, and how to build one strategy that wins in each.
Read article →Reading about SEO and GEO is one thing. Let Kay & Co. build it into your visibility.
