AI-first, always
We optimise for where search is going, not just where it has been. Every strategy accounts for AI answer engines from day one.
About
A doctor-led healthcare SEO and GEO consultancy on a single mission: to make your clinic or medical brand impossible to ignore, in search and in AI.
Operating model
The consultancy is built around one practical question: how does a UK healthcare brand become the trusted source when a patient searches, asks, compares, or prompts?
Who we are
Kay & Co. is a doctor-led, United Kingdom healthcare SEO and GEO consultancy. We were built for the moment search stopped being a list of links and started becoming an answer. We combine the discipline of classic search engineering with Generative Engine Optimisation, the new craft of getting brands cited across AI answers and search surfaces.
Our focus is narrow on purpose: UK healthcare, and the engines patients actually use to find care. That focus, paired with clinical insight and an AI-first method, is how we turn invisible medical brands into the default answer.
What we believe
We optimise for where search is going, not just where it has been. Every strategy accounts for AI answer engines from day one.
Citation-friendly, entity-rich, clinically accurate content, the kind both Google and AI models, and patients, can trust.
We know UK healthcare, how patients search, and the trust bar medical content has to clear. 100% UK focus, no distractions.
FAQ
Kay & Co. is a UK-based, doctor-led healthcare SEO and GEO consultancy. We help clinics, care providers and medical brands rank in Google and Bing, then earn citations across AI answer engines such as ChatGPT, Perplexity, Gemini, Claude, Copilot and AI Overviews.
We work with UK healthcare providers, from private clinics and practitioners to established medical brands, that want to be discovered both in Google search and in AI-generated answers.
We are doctor-led and AI-first. Most agencies still treat search as ranked links; Kay & Co. understands healthcare and optimises for both traditional search and generative engines, so you are visible wherever patients look.
Tell us about your brand and we'll show you where you stand across search and AI, and how to win.