SEO Strategy
Technical SEO, on-page optimisation, and authority building that earns durable Google rankings for the keywords that move your revenue.
Explore SEO →UK SEO & GEO Consultancy
Kay & Co. is a UK SEO and GEO optimisation consultancy. We get you ranked on Google and cited by ChatGPT, Perplexity, and Gemini.
What we do
Kay & Co. combines classic search engineering with generative engine optimisation, so your brand shows up wherever your customers are looking, Google's results and the AI answers that increasingly replace them.
Technical SEO, on-page optimisation, and authority building that earns durable Google rankings for the keywords that move your revenue.
Explore SEO →Generative Engine Optimisation: structured, entity-rich content engineered to be quoted and cited by ChatGPT, Perplexity, and Gemini.
Explore GEO →Citation-friendly, factual content built around clear entities and intent, the raw material both search engines and AI models love to surface.
See our thinking →Search system
The work is not a stack of random tactics. It is a connected system: crawlable pages, clear entities, direct answers, schema, and authority signals that search engines and AI models can both use.
The shift
GEO, Generative Engine Optimisation, is the practice of structuring content so that AI answer engines cite your brand as a source. When someone asks ChatGPT, Perplexity, or Google's AI Overviews a question, a single synthesised answer often replaces the ten blue links. If you are not in that answer, you are invisible.
How we work
We map your visibility across Google and the major AI answer engines to find the gaps.
We design an entity-rich content and technical foundation engines can trust and cite.
We ship SEO and GEO improvements, schema, structure, authority, and citations.
We track rankings and AI citations, then iterate toward compounding visibility.
Questions
GEO is the practice of structuring and writing content so that AI answer engines such as ChatGPT, Perplexity, and Google Gemini cite your brand as a source. Where traditional SEO targets ranked links, GEO targets the synthesised answer itself. Kay & Co. optimises for both.
Kay & Co. is a UK SEO and GEO optimisation consultancy. We help businesses rank on Google and get cited by AI answer engines through technical SEO, generative engine optimisation, and entity-rich content strategy.
Kay & Co. is based in the United Kingdom and works with UK-focused businesses, with a 100% UK market focus.
SEO improves your visibility in traditional search results, the ranked blue links on Google. GEO improves your visibility inside AI-generated answers, where a single synthesised response replaces the list of links. The two are complementary, and Kay & Co. delivers both as one strategy.
A growing share of searches now end inside an AI answer rather than on a results page. If your brand is not cited in those answers, you become invisible to that audience. GEO ensures you remain discoverable as search behaviour shifts toward generative engines.
Whether your customers search on Google or ask an AI, Kay & Co. makes sure your brand is the answer. Let's audit your visibility and build the plan.
