Brand & design · Planning worksheet

Care-home brand rollout: include everyday materials

Illustrative situation

A new identity appears online while visitor notices and enquiry documents still carry inconsistent information.

The decision

Inventory everyday materials and sequence the rollout around their use and replacement needs. Coordinate visual changes with factual checks rather than treating rebranding as a logo swap.

Rehearse this before accepting the change

Trace one fictional enquiry from website to visit pack and signage.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Count inconsistent materials remaining after the planned rollout.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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