Brand & design · Planning worksheet

Dental rebranding: keep patient recognition

Illustrative situation

A practice changes its identity while regular patients still use the old name and visual cues.

The decision

Plan a transition that keeps the provider and contact routes understandable. Coordinate the brand change with staff communications and verified service information.

Rehearse this before accepting the change

Ask a returning-patient participant to recognise a fictional redesigned appointment message.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track confusion about whether the provider has changed.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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