The decision
Test the reading sequence with images unavailable and at a narrow width. Make the core message and action understandable in ordinary text.
Rehearse this before accepting the change
Disable image loading in a test message and follow the main action using only its text. Confirm the destination still matches the message.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Record defects found in pre-send checks and recurring issues by template.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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