One fast homepage masks slow service templates

What to change

Select pages by visitor importance and technical variation, not convenience. Ask the supplier to sample each materially different template and include pages with real third-party dependencies. Keep the test conditions consistent so differences are interpretable. The output should identify which page family needs work and what evidence supports that priority. A healthy homepage is useful as a comparison, but it cannot represent every deeper route on a varied website.

A worked example

Illustrative example

Illustrative test: The sample includes the homepage, a service page and a resource article.

How to check the result

The owner can see which family is affected and why it matters.

A mistake to avoid

A sitewide average can conceal a concentrated problem on an important destination.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordList important template families and representative public routes.Run comparable tests on the selected sample.Rank findings by affected task and evidence rather than score alone.

Evidence, open questions and decisionsNext action and responsible role

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