Websites & patient experience · Planning worksheet

Care-home photography: choose informative images

Illustrative situation

A website uses attractive generic images but families cannot understand the actual setting.

The decision

Prefer accurate, appropriately authorised images that answer practical questions about the home. Label illustrative material honestly and review permissions through the provider's process.

Rehearse this before accepting the change

Ask a reader which images represent the actual home and what they learn from them.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Count images with unclear origin or outdated representations.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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