The decision
Agree the small amount of source context needed for business reporting and handle it through the organisation's approved measurement arrangements. Keep uncertainty visible rather than treating a recorded source as perfect attribution.
Rehearse this before accepting the change
Send a fictional enquiry without campaign information and inspect the resulting record.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Track source records that are missing or misinterpreted.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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