The decision
Distinguish receipt at the website from acceptance in the operational system. Make failures visible to an owner and ensure visitor wording matches what has actually happened.
Rehearse this before accepting the change
Pause the CRM connection in testing and submit a fictional enquiry.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Measure submissions received online but not accepted by the CRM.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.



Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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