Brand & design · Planning worksheet

Logo handover: provide usable source files

Illustrative situation

A team receives a single logo image and cannot use it cleanly in print, small headers or supplier briefs.

The decision

Specify the file formats, variations and usage instructions needed for everyday work. Confirm ownership and licensing arrangements through the agreed project process.

Rehearse this before accepting the change

Ask a staff member to prepare a common asset from the delivered files.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track requests for missing or unsuitable logo formats.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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