Brand & design · Planning worksheet

Healthcare typography: test real reading conditions

Illustrative situation

A brand font looks distinctive in a logo but becomes difficult to read in appointment instructions.

The decision

Choose typography using representative content, sizes and devices. Evaluate the distinction between display type and longer reading text instead of applying one visual treatment everywhere.

Rehearse this before accepting the change

Read a realistic instruction block on a narrow screen at increased text size.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Record layouts requiring manual readability fixes.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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