The decision
Define the audience, service scope and practical naming constraints first. Keep creative evaluation separate from professional checks on legal availability and protected terminology.
Rehearse this before accepting the change
Ask unfamiliar readers what they think a proposed name offers.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Record misleading interpretations before shortlisting names.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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