Websites & patient experience · Planning worksheet

Healthcare navigation: name services clearly

Illustrative situation

Patients search a menu using everyday language while the organisation groups services under internal department names.

The decision

Test labels against real visitor tasks. Keep specialist terminology where needed, but explain it instead of assuming every visitor understands the organisation's structure.

Rehearse this before accepting the change

Give a reader a service-finding task without telling them which menu to choose.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure wrong turns and requests for navigation assistance.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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