Marketing & search · Planning worksheet

Physiotherapy marketing: create a referral sheet

Illustrative situation

A referrer requests a concise service summary, but the only available document is a general promotional brochure with outdated contact details.

The decision

Create a maintained professional information sheet focused on scope, referral process and practical contacts. Use an approved channel for any individual referral details.

Rehearse this before accepting the change

Ask a colleague to identify the correct referral route using only the proposed sheet, then verify every contact and destination still works.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure referral clarification requests caused by missing or outdated administrative information.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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