Websites & patient experience · Planning worksheet

Service pages: choose a clear next step

Illustrative situation

A page offers several competing buttons and visitors do not know whether to call, book or send a request.

The decision

Prioritise the action that matches the actual operational journey. Distinguish an appointment request from a confirmed booking and explain what happens after submission.

Rehearse this before accepting the change

Follow the main button from a phone; verify the destination fulfils its promise.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure abandoned handovers and misdirected contact attempts.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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