Marketing & search · Planning worksheet

Healthcare social planning: approve visual assets

Illustrative situation

A scheduled post uses an old logo, a photograph with unclear permission and a service claim copied from an outdated leaflet.

The decision

Create an approval checklist covering asset provenance, current service information and presentation. Keep the approved version tied to the scheduled post.

Rehearse this before accepting the change

Replace the image after copy approval in a test workflow and confirm the post returns for any necessary visual review before scheduling.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track posts requiring correction because the published asset differed from the approved version.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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