Marketing & search · Website help · Crawl and link discovery

A crawler sees script-only related links

Related guides look present in the browser, but arrive only after an optional script. A failed script leaves no connection between articles.

What to change

Essential relationships between guides should not disappear when an optional enhancement fails. Ask the supplier to compare the delivered article source with the links visible after scripts finish. If the connections only exist after the script runs, agree which ones belong in the initial content. The acceptance check should disable the enhancement and verify the intended sibling route remains understandable and usable.

A worked example

Illustrative example

Illustrative test: Block the related-content script during a test and follow a sibling guide.

How to check the result

Important related links remain ordinary usable anchors without the enhancement.

A mistake to avoid

Do not add irrelevant links merely to increase crawler connectivity.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.