Marketing & search · Website help · Crawl and link discovery

A useful guide is orphaned after a release

The article address works when pasted into a browser, but nobody can reach it from the library. Publication and discovery have become separate steps.

What to change

Publication should include an intelligible place in the library. Choose the directory or existing guide that introduces the same reader problem, then add a reference that states why the new article helps. Ask someone unfamiliar with the project to start from the homepage and find it. Their route is better evidence of discoverability than knowing that a developer can paste the URL into a browser.

A worked example

Illustrative example

Illustrative test: Ask a colleague to find the guide through the library using only its subject.

How to check the result

The colleague reaches the article through a sensible path and the link survives rebuilding.

A mistake to avoid

A sitemap entry alone does not make a website easy to browse.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.