Marketing & search · Website help · Crawl and link discovery

A library filter creates dead-end browsing

A category filter displays useful results but removes every path back to the complete library. Readers cannot recover after choosing the wrong topic.

What to change

A narrow category is a starting choice, not a trap. Check the route back to the full collection from both the first and later category pages. Ask the supplier to preserve the selected category while moving forward and to make widening the selection explicit. The key evidence is a complete browse-and-recover sequence performed without browser history, because a visitor may have arrived directly from an external link.

A worked example

Illustrative example

Illustrative test: Choose a narrow category, open its later page, then return to all resources.

How to check the result

The user can widen the search without relying on browser history.

A mistake to avoid

A filter that only resets visually may leave the wrong results displayed.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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