Marketing & search · Website help · Crawl and link discovery

A link checker follows the preview domain

An automated audit reports healthy links because it resolves relative routes against a preview hostname. The production release may contain different files.

What to change

An automated report is only meaningful when its target environment is known. Ask the supplier to include the tested hostname and a few representative fetched addresses in the report. Compare those addresses with the actual production release. A deliberate example that exists only in preview is a useful control: the production audit should flag its absence rather than quietly use the preview copy as evidence of success.

A worked example

Illustrative example

Illustrative test: Check an article available in preview but deliberately absent from production.

How to check the result

The audit flags the production absence instead of reporting the preview success.

A mistake to avoid

A green report without its target hostname is incomplete evidence.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.