What to change
A query row can be absent because of the report's visibility, filtering or export limits. Ask the analyst to check those mechanics before interpreting the absence as measured demand of zero. Related page totals and nearby query groups may provide context, but they cannot reconstruct an exact missing value. State what is unavailable and avoid using the missing row alone to justify removing a useful page.
A worked example
Illustrative example
Illustrative test: Compare an on-screen filtered table with its exported version.
How to check the result
The explanation distinguishes a missing reported row from a measured zero.
A mistake to avoid
Do not manufacture exact demand estimates from incomplete query tables.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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