Marketing & search · Website help · Crawl and link discovery

A removed directory still appears in generated navigation

The content team retires a category, but a generator recreates its link at the next build. Manual cleanup never sticks.

What to change

A recurring stale link usually indicates that the manual edit was made downstream from the authoritative configuration. Ask the supplier to identify the source that produces category navigation and change the retired entry there. Require a normal rebuild as part of acceptance. The useful evidence is that the link remains absent or intentionally replaced after regeneration, without needing another manual clean-up pass.

A worked example

Illustrative example

Illustrative test: Compare the navigation immediately after editing and after a clean regeneration.

How to check the result

The retired route stays absent or intentionally redirected through the normal build process.

A mistake to avoid

Editing only the generated HTML guarantees the stale link can return.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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