Marketing & search · Website help · Crawl and link discovery

A shared card links several titles to one guide

A reusable resource card displays different article names but carries one copied destination. The library looks diverse while navigation repeats.

What to change

Existence checks cannot detect a card that points to the wrong valid article. Ask the supplier to test the relationship between each displayed title, its configured destination and the final article heading. Include cards from later archive pages because repeated components can carry copied values. The correction should happen in the card data source so the same mismatch cannot return during routine regeneration.

A worked example

Illustrative example

Illustrative test: Open three neighbouring cards and compare the destination headings with their labels.

How to check the result

Every sampled card leads to the article it names, including later archive pages.

A mistake to avoid

Checking only whether destinations exist misses this kind of routing error.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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