Marketing & search · Website help · Sitemap monitoring

A sitemap includes pages that redirect

The sitemap lists old addresses even though visitors are sent to newer routes.

What to change

The submitted inventory should describe the intended content destinations rather than historic entry points. Ask the supplier to compare the listed address, its public response and the approved final page for a sample of moved guides. Correct the source inventory so the fix survives regeneration. Keep old redirects where visitors still need them, but do not count those entry routes as additional useful articles in the publication total.

A worked example

Illustrative example

Illustrative test: Compare a moved guide's sitemap entry with its canonical destination. Include one unchanged guide as a control to confirm the correction does not remove valid entries.

How to check the result

The sitemap directly lists the intended public content routes.

A mistake to avoid

Counting every listed URL as a separate article overstates the library.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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