Marketing & search · Website help · Crawl and link discovery

A topic is buried behind unrelated categories

A practice owner looking for tracking help must browse several software categories first. The content classification follows team structure rather than the task.

What to change

The right category depends on the question a practice manager is trying to answer. Start with that task, compare the current route with plausible alternatives and add a contextual cross-link where it reduces confusion. Keep one maintained article rather than duplicating its text across departments. A short findability exercise with a manager unfamiliar with the supplier's structure will reveal whether the revised path makes sense.

A worked example

Illustrative example

Illustrative test: Ask a manager to find help for duplicate enquiry counts from the resource homepage.

How to check the result

The task can be located without knowing the supplier's internal departments.

A mistake to avoid

Duplicating the whole guide into several routes creates maintenance ambiguity.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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