Marketing & search · Website help · Crawl and link discovery

An internal link points to the wrong fragment

An article links to a section that was renamed during editing. The page loads successfully, so ordinary broken-link reports miss the failure.

What to change

A link can return a healthy page while failing to deliver its promised section. Ask the content supplier to compare the fragment part of the incoming link with actual section identifiers on the destination. For important shared references, retain a compatibility target where sensible. The acceptance record should name the intended section and show where the browser lands, rather than simply report that the page exists.

A worked example

Illustrative example

Illustrative test: Open a related section link from another article in a fresh browser tab.

How to check the result

The reader lands at the intended section rather than the top of the page.

A mistake to avoid

A successful HTTP response does not validate an in-page target.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.