What to change
The intended service area should guide interpretation of geographic changes. Ask the analyst to separate that audience from newly appearing countries, using the same page and query filters where possible. Review whether the extra exposure comes from broadly useful informational content or an operational mismatch. The report should describe observed geography cautiously and avoid treating a reporting location as proof that a particular visitor can or cannot use the service.
A worked example
Illustrative example
Illustrative test: Contrast the target market with newly appearing countries for the same pages.
How to check the result
The report identifies whether growth reaches people the organisation can actually serve.
A mistake to avoid
Location data is a reporting dimension, not proof of a person's eligibility.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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