Websites & patient experience · Website help · Form labels and input

Show required fields without relying on an asterisk

Visitors can overlook a small asterisk, misunderstand it or lose it when a field wraps on mobile. A submission failure then reveals requirements they could not identify beforehand.

What to change

Agree a visible and accessible way to distinguish required information from optional information before the visitor starts completing the form.

A worked example

Illustrative example

An optional organisation field can remain blank on a personal enquiry. The email field identifies its requirement before the visitor attempts to continue.

How to check the result

Accept when the visible form, assistive technology output and submission behaviour agree on which questions require an answer.

A mistake to avoid

A global sentence saying all fields are required becomes misleading as soon as one genuinely optional question is added.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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