Marketing & search · Planning worksheet

Aesthetic clinic content: explain consultation steps

Illustrative situation

A page jumps from a treatment name to a booking button without explaining the clinic's consultation process. Visitors may assume booking means automatic suitability.

The decision

Describe the verified consultation pathway and distinguish administrative booking from an individual clinical decision. Have the relevant service owner approve the explanation.

Rehearse this before accepting the change

Read the page as someone booking for the first time and identify any sentence implying a predetermined clinical outcome. Revise it with the responsible reviewer.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track questions arising from confusion between consultation booking and treatment availability.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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