Marketing & search · Planning worksheet

Aesthetic clinic content: refresh changing information

Illustrative situation

A service page, downloadable leaflet and social profile list different appointment details. Updating one asset has left the others out of date.

The decision

Maintain an inventory of places where service facts appear and trigger a coordinated review when those facts change.

Rehearse this before accepting the change

Change a fictional service detail in the source record and trace its correction through the website, document and scheduled content.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure the time needed to update all affected assets after a verified service change.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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