The decision
Define an expiry owner and a useful post-campaign destination before launch. Preserve context for returning visitors instead of leaving an unexplained dead end.
Rehearse this before accepting the change
Open a saved campaign link after the planned expiry and check that it explains the current options without implying the old offer remains available.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Count expired campaign pages still presenting unavailable offers during scheduled reviews.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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