Marketing & search · Planning worksheet

Healthcare campaign landing pages: test the confirmation

Illustrative situation

A visitor successfully submits a form but sees no confirmation. They submit again and then call reception to check whether the enquiry arrived.

The decision

Treat confirmation and team receipt as part of the same journey. Explain the next step without claiming receipt until the submission has actually succeeded.

Rehearse this before accepting the change

Simulate success, network failure and a repeated click in an authorised test environment. Confirm each state avoids misleading the visitor about receipt.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure duplicate submissions and enquiries asking whether an earlier message was received.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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