The decision
Carry the verified advert promise into the page heading, explanation and next step. Include necessary boundaries before the enquiry action.
Rehearse this before accepting the change
Follow each planned advert to the draft page and identify where its promise is explained. Flag any claim that disappears or changes on arrival.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Measure completion of the campaign-specific action by advert and destination.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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