Marketing & search · Planning worksheet

Care home enquiries: record marketing handovers

Illustrative situation

A website enquiry is forwarded between central marketing and a local home without a named next owner. The report counts a lead but nobody confirms follow-up.

The decision

Define the handover event, receiving role and acknowledgement process. Keep the minimum information needed in approved systems and make unanswered handovers visible.

Rehearse this before accepting the change

Send a fictional enquiry to an unavailable receiving role in a test process and confirm it reaches an authorised alternative without disappearing.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure time from enquiry receipt to acknowledged ownership.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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