Marketing & search · Planning worksheet

Healthcare case studies: choose an evidenced story

Illustrative situation

A team wants to publish a dramatic success story but has only a few screenshots and no agreed record of the initial problem or result.

The decision

Select a case whose scope, work and outcome can be supported. A clear account of a verified implementation is preferable to an unsupported performance claim.

Rehearse this before accepting the change

Ask a reviewer unfamiliar with the project to trace every numerical or comparative claim to its evidence record.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track claims revised or removed because supporting evidence was insufficient.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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