Websites & patient experience · Planning worksheet

Clinician profiles: present verified credentials

Illustrative situation

A profile uses several professional titles without explaining their relevance or checking they remain current.

The decision

Publish credentials that the organisation can verify and describe the clinician's actual role. Avoid implying an endorsement or qualification that has not been established.

Rehearse this before accepting the change

Ask a reader to distinguish role, qualification and service offered.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track unverified or outdated profile details.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore websites & patient experience services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.