Brand & design · Planning worksheet

Communication templates: maintain one approved voice

Illustrative situation

Reception teams copy old messages and gradually develop conflicting explanations of the same process.

The decision

Maintain editable templates with clear ownership and controlled factual content. Allow staff to personalise appropriately without changing important operational meanings.

Rehearse this before accepting the change

Compare three versions of a fictional confirmation for conflicting instructions.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track templates still using retired wording or facts.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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