Brand & design · Planning worksheet

Plain-language healthcare copy: explain unfamiliar terms

Illustrative situation

A page uses specialist language accurately but readers cannot understand what they need to do next.

The decision

Keep necessary terminology and explain it in context. Ask accountable subject experts to preserve meaning while the content team makes the task and next step understandable.

Rehearse this before accepting the change

Ask a nontechnical reader to describe the next step after reading.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track questions caused by unexplained terminology.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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