Websites & patient experience · Planning worksheet

Healthcare contact forms: ask only useful questions

Illustrative situation

A general enquiry form asks for detailed information that reception does not need to route the request.

The decision

Decide what information is necessary for the next administrative step and remove speculative fields. The organisation's responsible team should define handling arrangements for sensitive information.

Rehearse this before accepting the change

Try routing fictional enquiries using only the proposed required fields.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure unnecessary follow-up caused by missing essential information.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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