Brand & design · Planning worksheet

Healthcare documents: establish a readable hierarchy

Illustrative situation

A patient-facing document uses many styles but readers cannot identify headings, instructions and supporting detail.

The decision

Create a clear hierarchy using representative content and realistic reading conditions. Ask the accountable content owner to confirm meaning while design improves navigation and legibility.

Rehearse this before accepting the change

Ask a reader to find a key instruction without reading every paragraph.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track information that readers repeatedly overlook.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore brand & design services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.