The decision
Compare locations using relevant context and consistent definitions. Separate differences in exposure, service mix and capacity from potential marketing problems.
Rehearse this before accepting the change
Create a sample comparison where a smaller location converts a greater share of relevant visitors. Check that the report does not rank it solely by total volume.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Review defined outcomes against comparable traffic, capacity and service context.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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