Marketing & search · Planning worksheet

Multi-location healthcare marketing: handle a relocation

Illustrative situation

A clinic moves premises, but old directions remain in downloadable documents, location pages and scheduled messages.

The decision

Treat relocation as a coordinated information change with an effective date. Inventory public references and make the transition understandable for people using saved links.

Rehearse this before accepting the change

Follow a saved location link and a previously downloaded document during the transition. Confirm a reader has a reliable route to current arrival details.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Count remaining incorrect address references after the relocation review.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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