Marketing & search · Planning worksheet

Multi-location healthcare marketing: assign page ownership

Illustrative situation

A central team manages six location pages, but local opening-hour changes arrive through informal messages and are sometimes missed.

The decision

Assign a local fact owner and a central publishing process for every location. Make ownership survive staff changes by linking it to a maintained role.

Rehearse this before accepting the change

Simulate a local opening-hours change while the usual publisher is absent and trace it through the substitute process.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track overdue location changes and pages without a current fact owner.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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