The decision
Maintain a controlled campaign naming convention and map historical inconsistencies explicitly. Preserve an unclassified bucket instead of silently guessing every source.
Rehearse this before accepting the change
Submit sample tracking values with spelling differences and missing fields to the reporting model. Confirm the resulting labels and unclassified cases are explainable.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Measure the proportion of recorded enquiries with a usable and consistent channel classification.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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