What to change
Keep unclassified pages visible until the mapping is reviewed. Ask the analyst to compare the page inventory with the report's category lookup and identify new or renamed routes. Add an explicit unassigned group rather than filtering those rows away. The content owner can then approve the correct classification. A newly published fictional route should be included in the test so the process demonstrates how future additions behave before anyone maintains the lookup.
A worked example
Illustrative example
Illustrative test: A test guide absent from the lookup appears under an unassigned category.
How to check the result
All eligible page activity remains represented while classification work is pending.
A mistake to avoid
A complete-looking category chart can conceal missing new content.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore marketing & search services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.