Marketing & search · Website help · Report reconciliation

A dashboard excludes pages missing a category label

New guides have no category mapping, so the marketing report silently omits their activity.

What to change

Keep unclassified pages visible until the mapping is reviewed. Ask the analyst to compare the page inventory with the report's category lookup and identify new or renamed routes. Add an explicit unassigned group rather than filtering those rows away. The content owner can then approve the correct classification. A newly published fictional route should be included in the test so the process demonstrates how future additions behave before anyone maintains the lookup.

A worked example

Illustrative example

Illustrative test: A test guide absent from the lookup appears under an unassigned category.

How to check the result

All eligible page activity remains represented while classification work is pending.

A mistake to avoid

A complete-looking category chart can conceal missing new content.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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