Marketing & search · Website help · Report reconciliation

An exported report duplicates rows during merging

Two exports overlap, and combining them adds some observations twice. The final report looks stronger than either source.

What to change

Establish the unique reporting key before appending files. Depending on the export, that key may include the period, page, event and selected dimensions. Ask the analyst to preserve source filenames and compare overlapping rows before deciding whether they are duplicates or separate observations. A fixed fictional fixture with known overlap provides a useful acceptance test and avoids exposing production records while the merge logic is corrected.

A worked example

Illustrative example

Illustrative test: Two fictional exports share one known row; the combined report counts it once.

How to check the result

The result is reproducible and preserves an explanation for every removed overlap.

A mistake to avoid

Dropping rows based on identical totals alone can remove valid separate observations.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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