Marketing & search · Website help · Canonical and URL variants

A print version becomes the preferred result

A stripped-down print view is publicly addressable and resembles the article closely. Search may select a version without the intended navigation.

What to change

A print view can be useful without becoming the normal public browsing destination. Compare its substance with the standard guide and decide whether it is an alternate presentation or a distinct document. Ask the supplier to apply the corresponding preference consistently. Test printing and normal discovery separately, ensuring the improvement does not remove a practical feature or leave readers with a navigation-free dead end.

A worked example

Illustrative example

Illustrative test: Search the library for the guide and separately open its print route.

How to check the result

The standard guide is consistently promoted and the print view follows the approved duplicate policy.

A mistake to avoid

Removing print access entirely may discard a useful reader feature.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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