Tracking parameters create duplicate guide addresses

What to change

Campaign parameters can describe the arrival without creating a different article. Ask the supplier to compare the full content, preferred-address declaration and internal links across representative variants. Keep parameters required by approved measurement, while using a clean content address for ordinary browsing. The evidence should demonstrate both a working tagged arrival and a coherent preferred route, avoiding a broad query-removal rule that might break other features.

A worked example

Illustrative example

Illustrative test: Open the guide with two harmless campaign codes and compare both responses.

How to check the result

Campaign context remains available to approved measurement while canonical signals agree on the content route.

A mistake to avoid

Removing every query parameter indiscriminately may break functional website behaviour.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordList the observed parameter variants for one representative guide.Inspect their canonical declarations and compare the main content.Check that ordinary internal links use the clean preferred address.

Evidence, open questions and decisionsNext action and responsible role

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.